Cohesion implemented a comprehensive recruitment strategy to achieve JM Finn’s goals by collaborating with “Not Going to Uni”, to reach a broader audience of young talent, particularly young women, with a focused direct approach.
The recruitment process emphasised understanding candidates’ motivations, strengths, skills, and personalities while assessing their fit for the role. A positive candidate experience was provided by Cohesion, who offered end-to-end support, which included screening application forms, conducting video interviews, preparing candidates for assessment centres, and maintaining continuous communication to keep applicants informed.
Additional candidate coaching was offered to candidates from under-represented groups, supporting them throughout the process and ensuring they had all the information needed around the many benefits of the JM Finn programme whilst obtaining a funded CISI Level 3 Investment Operations Certificate.

The apprenticeship campaign delivered exceptional results, reinforcing JM Finn’s commitment to diversity and excellence:
Increased Female Representation: The targeted approach led to a notable rise in female applications, with more women receiving and accepting offers than ever before
Unwavering Attendance: The campaign achieved a 100% attendance rate at the assessment centre, reflecting strong candidate engagement
Positive Candidate Experience: Feedback from candidates highlighted the thoughtful organisation of the process and the supportive environment provided by Cohesion and JM Finn at all stages

“The application process was well balanced, allowing us to showcase both our skills and personalities”
“The preparation call was incredibly helpful, and the recruiter was ready to answer all questions without giving away the assessment content”
“Meeting current apprentices gave great insight into the role and the company culture”

“Our partnership with Cohesion has provided an exceptional candidate experience and a diverse cohort of new apprentices into the business. Thanks for all the help with our programmes, it makes a huge difference!”