Attracting Talent in the Construction Industry

The combination of the graduate market and the skills shortages in the construction industry, we know it’s difficult. Employers are quickly snapping up the best graduate talent, and your business shouldn’t lose out.

Your business might offer a great service or product, or be making ground-breaking movements in the construction industry but, you might be struggling with the search for future talent in your graduate recruitment.

Kick-starting your graduate recruitment happens at the very beginning of the process: attraction. We’ve created a list of our top 3 things to consider when planning graduate recruitment for this year:

• Is it time for a new graduate campaign?

Which graduate wants to work for a business that isn’t trendy? It’s always easy to stick to the tried and tested – granted, it’s given you great graduates for the previous year so why change anything? The construction industry struggles to attract talent but, a new campaign shows a company is relevant, fresh and innovative.

• What’s the competition like?

The battle for the best talent has just begun – you’ll be competing around the clock to capture candidates. It’s really no surprise, then, that you’ll need to create and deliver a desirable graduate recruitment scheme to stand out and pull in the talent you’re looking for.

• Aiming for the right target?

Gen Y’s – the most researched generation of all time – are your target market. Finding out what their motivations are, how they use technology and responding to this by way of an attraction campaign is a great way to reach out to applicants.

The law of attraction remains the same for graduate recruitment – creating a campaign to reach out to graduates should reflect your business ethos and culture with ease – so the best talent should apply. Only then, will you be certain that your graduate attraction strategy is effective.