“Current.” “Energetic.” “Trustworthy.”
What do your employees think of you? What does your employer brand say about you?
Your employer brand is the image of your organisation as perceived internally and externally. It is about effectively communicating your organisations values, personality and culture to create a seamless appearance.
The process begins with the recruitment and onboarding process, extending to every aspect of employment. This includes training and development; support and incentives, right through to their exit from the organisation and beyond.
By distinguishing yourself from the competition, promoting strengths and values, you will ensure that your company stays ahead of the pack and becomes an employer of choice during both recession and boom times.
Have you heard of Glassdoor? A new website where employees and former employees anonymously review companies and their management- this gives some great examples of businesses who boast a top-notch employer brand (and those who don’t)
(Top 3 companies rated on Glassdoor)
How to be tip top in the employer branding stakes
Having a strong employer brand will help you to engage with great candidates, rather than discovering that they are working for your competitors. Cohesion can help you attract and retain people who will boost your employer trademark, further promoting your brand ‘personality’ and overall company image.
There’s a new kid on the employer brand block. Social media has fast become the HR department’s top tool for creating and maintaining an enviable reputation as an employer. Keeping constantly engaged and active with your customers and candidates ensures increased brand knowledge and brand attractiveness.
If a picture is worth a thousand words, a minute-long video is worth around 2 million. Showing candidates what the business is about is far more valuable than writing about it. Posts can also include current employee testimonials and scheduled video newsletters to keep candidates connected over time.
An employer brand will continue to grow and develop over time and requires ongoing attention. The best employer brands recognise the changing needs of their workforce and shifts in perceptions, and adapt accordingly.
Tools such as employee satisfaction surveys, employee workshops and exit interviews can all provide invaluable insight. Remember, employees are the best ambassadors!
Read more about how we help to ensure your employees are happy and engaged here.
Written by Josephine Lester, Marketing Executive