Kuehne + Nagel knew that, if they wanted to continue operating at the highest level, they had to look into recruiting early talent that could guarantee them longevity. However, they hadn’t previously recruited Graduates or Placement students, so had no infrastructure in place.
To achieve their recruitment and talent objectives, they needed a sophisticated Graduate and Placement recruitment scheme that would attract the best talent. This would allow them to recruit the early talent that they needed to continue doing what they do best.
Cohesion’s Relationship with Kuehne + Nagel
Fully understanding the requirements of the business and ‘what good looks like’ across different departments was hugely important. Cohesion spent time with key stakeholders to really get under the skin of the requirements and, alongside this, used their extensive expertise to create a tailored recruitment process.
The 2016 campaign went live in September 2015, with an attraction plan that utilised the knowledge gained from the previous year. This knowledge demonstrated which Universities and channels worked best to provide K+N with great candidates.
Over the life of the campaign, we received 1419 applications – compared to 918 the previous year.
- 100% of the roles were filled, with offers made to Graduate or Placement students
- A further 9 candidates being identified for direct roles – only one offer was declined
- A number of the Placement students enjoyed the programme enough to return to Kuehne + Nagel for Graduate roles
- A 96% attendance rate was achieved for Kuehne + Nagel assessment centres – with 3 candidates cancelling at short notice. This meant that Kuehne + Nagel were able to assess a greater number of candidates in order to determine which would be the best to suit their needs